Field Marketing Manager

Hybrid: New York City, 3 Days in office (Manhattan)

Salary range: $100,000 basic + options

Reporting to: Head of Community, Henry Barton

About Us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, and we exist to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long term and exponential profit returns.

The Duel Brand Advocacy Platform allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret and Elemis (to name a few, but not to name some household names that we can’t talk about yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting edge brand expertise, with seasoned SaaS experience.

The Role

At Duel, we don’t just build, we build once and scale everywhere. Every relationship, piece of content, idea, or framework we create is purposeful and designed for maximum impact.

We’re seeking a dynamic Field Marketing Manager to establish our presence in New York City and bring our brand advocacy vision to life. Reporting to our Head of Community and working closely with our Director of Marketing you’ll be responsible for on-the-ground activation of our marketing programs across NYC.

In this role, you’ll represent Duel at key industry events, lead our signature Duel-owned experiences (including the highly regarded Brand Advocacy Summit), and strengthen our influential Duel Trusted Network by cultivating essential relationships throughout the city.

Beyond event management, you’ll amplify our voice by contributing to content initiatives, such as the “Building Brand Advocacy” podcast and by developing marketing campaigns tailored to New York’s vibrant market.

If you’re a brand-centric marketer who excels at building authentic connections and driving tangible impact, we’d love to meet you.

We’re looking for someone who will…

• Organise and manage regional Duel events, from intimate dinners with tier 1 ICP brands to our annual Brand Advocacy Summit in NYC.

• Coordinate Duel’s participation in national and international conferences and trade shows (e.g., ShopTalk, NRF).

• Create and execute custom in-person activations in New York to engage customers and prospects, boosting Duel’s brand visibility in our core growth market.

• Plan and deliver integrated marketing campaigns to our US ICP audience, encompassing the Building Brand Advocacy Podcast, local and national events, webinars, email marketing, direct mail, and more, to generate and nurture leads at ICP brands.

• Collaborate with regional sales teams and our global ABM function to identify opportunities for engaging and nurturing ICP accounts, ensuring marketing efforts align with pipeline targets and sales goals.

• Work closely with our Head of Community, EMEA Field Marketing Manager, and Business Development teams to engage and nurture ICP contacts through the Duel Trusted Network and other strategic initiatives.
  

We’d love to hear from you if you…

• Have five years of experience in a regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry (experience in related roles or other industries will also be considered)

• Have a proven track record in planning and executing regional marketing campaigns and events in NYC

• Demonstrate a strong understanding of regional marketing strategies, tactics, and best practices

• Have experience managing a local marketing budget and optimising programs/activations for maximum ROI

• Are familiar with aligning to and working within a defined ABM (Account-Based Marketing) strategy

• Are proficient with HubSpot for driving marketing outcomes

• Have experience managing and promoting a podcast as an awareness-stage marketing asset

• Have knowledge and experience in building and executing comprehensive marketing plans and communication programs

• Possess expertise in handling the logistics and details associated with executing marketing programs and events

• Bring an innovative mindset for program creation and problem-solving, along with a process-oriented approach to marketing operations and execution workflows

• Can thrive in an entrepreneurial, fast-paced, and dynamic environment
  
  

In-person and remote working balance

• We have a small HQ in London (Holborn) and a growing team of people in our NYC office.

• Although we have a flexible hybrid approach, priority will be given to candidates near NYC, Manhattan, who can spend some days in a shared space partnering with the team.

Why Duel

We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible, and fun environment, the team is driven to making the business a success while enjoying what we do and who we do it with.

We have a growing benefits package, including;

• Flexible working hours - if you need to fit around childcare or life, we understand.

• 25 PTO Days + 11 Statutory Holidays + End-of-year break (3-4 additional days depending on dates)

• Options scheme for all full-time employees - it’s important to us that everyone shares in what we build.

• US Healthcare Options - More to come on this

• 401K Match Plan

• Company MacBook to work from

• $350 WFH Set-Up

• Headspace Contributions

• Personal Development budget and support

• 2 additional days leave for volunteering