Why Values?
Values are the ways of operating that we hold dear. The primary function of values is to aid each decision we make at Duel.
Our values provide a framework in which all decisions at the company are made. From who to hire and how to operate as a team, to what features to build and how to deal with customers. Every Dueler makes countless decisions a day, the Duel Values framework will:
- Make these decisions easier to make as you can check yourself against it
- Ensure debate around decisions is minimised as the values should point us in what direction
- This is especially important to allow us to scale the business, yet still retain our Duely-ness.
Our Values
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Grow Through Feedback
All feedback. All the time.
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Long-term Greedy
We want it all (but we don’t need it now). Let’s build the future right.
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Empathic Selfishness
You do you, while being considerate of others.
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Science Is Cool
Always using data, always experimenting, always learning.
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Care-Full
Give a sh*t.
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Rule Number 6
Don't take yourself too damn seriously.
Mission, Vision and Purpose
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Purpose
Show there’s a better way to build businesses, to build a better future.
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Vision
We will Build the Brand Advocacy Category
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Mission
Empower brands to grow through their people