Values are the ways of operating that we hold dear. The primary function of values is to aid each decision we make at Duel.
Our values provide a framework in which all decisions at the company are made. From who to hire and how to operate as a team, to what features to build and how to deal with customers. Every Dueler makes countless decisions a day, the Duel Values framework will:
Make these decisions easier to make as you can check yourself against it
Ensure debate around decisions is minimised as the values should point us in what direction
This is especially important to allow us to scale the business, yet still retain our Duely-ness.
Grow Through Feedback
All feedback. All the time.
We want it all (but we don’t need it now). Let’s build the future right.
You do you, while being considerate of others.
Science Is Cool
Always using data, always experimenting, always learning.
Give a sh*t.
Rule Number 6
Don't take yourself too damn seriously.
Mission, Vision and Purpose
Show there’s a better way to build businesses, to build a better future.
We will Build the Brand Advocacy Category
Empower brands to grow through their people
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel exists to prove that caring for people and planet builds brand, which builds long term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates and brand ambassadors. Today, we’re proud that brands such as Monica Vinader, Charlotte Tilbury, Rab, BeautyPie, KUHL and Tropicfeel (to name a few) are doing just that.
Already working at Duel?
Let’s recruit together and find your next colleague.