Why do we care?
Our Mission, Vision, Purpose, and Values - are the essence of how we operate. Our Mission propels us forward, our Vision guides our aspirations, and our Purpose fuels our passion. Our Values serve to guide every decision we make, and together these form our core operating pillars at Duel. Shaping our team dynamics to innovating features and nurturing customer connections.
Mission, Vision & Purpose
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Purpose
Show there’s a better way to build businesses, to build a better future.
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Vision
We will Build the Brand Advocacy Category
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Mission
Empower brands to grow through their people
Our Values
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Feedback Is A Gift
If you've got spinach in your teeth, you should love the person that tells you!
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Long-term Greedy
We want it all (but we don’t need it now). Let’s build the future right.
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Empathic Selfishness
You do you, while being considerate of others.
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Science Is Cool
Always using data, always experimenting, always learning.
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Create Remarkable Experiences
That our customers and colleagues can't help but talk about.
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Rule Number 6
Don't take yourself too damn seriously.
Values are the ways of operating we hold dear. The primary function of values is to aid each decision we make at Duel.
Our values provide a framework in which all decisions at the company are made. From who to hire and how to operate as a team, to what features to build and how to deal with customers. Every Dueler makes countless decisions a day, the Duel Values framework will:
- Make these decisions easier to make as you can check yourself against it
- Ensure debate around decisions is minimised as the values should point us in what direction
- This is especially important to allow us to scale the business, yet still retain our Duely-ness.
