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About Us

Duel was founded by world-record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis. They set out to develop both the technology and methodology that enables purpose-led brands to drive organic growth, powered by communities of advocates.

Duel’s Brand Advocacy Platform allows brands to do just that - scaling how they manage their relationships with thousands of advocates. This unprecedented ability to manage their communities is built around programs that engage and retain customers, accelerating word-of-mouth sales.

The Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Monica Vinader, Frugi, Rab, KUHL and Tropicfeel, and the team has consulted for over 450 brands including Amex, Travelex, M&S, Philips, Boots, Schuh and TopShop.

The Duel team is also especially proud of being featured in Gartner’s ‘Cool Vendor’ Retail Marketing category.


Workplace and Culture

At Duel, we’re on a mission to build a remarkable company, with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible and fun environment, the team is driven to making the business a success, while enjoying what we do and who we do it with. 

Duel Perks

  • Decentralised First

    We’re a remote-first company. If you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing.

  • Options Scheme

    Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build.

  • The Little Things

    Company perks such as gym membership, Headspace, and work-related or personal growth tools are available to all employees!


The team at Duel are really fantastic. As an intern I was pushed, whilst also being sensitively guided and mentored by other team members. The culture is one where intuition and independent, creative thinking are all encouraged and hard work is recognised and rewarded.

via Glassdoor Marketing Intern

Fantastic team who are all driven to achieve. Fun and great work culture.

via Glassdoor Account Manager

65 Glasshill St
SE1 0QR London Directions

Bristol Office

Runway east
BS1 6AA Bristol Directions

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