About Us
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel exists to prove that caring for people and planet builds brand, which builds long term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates and brand ambassadors. We’re proud to say that today, brands such as Monica Vinader, Charlotte Tilbury, Rab, BeautyPie, KUHL and Tropicfeel (to name a few) are doing just that through our software.
The Duel team is made up of psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Lululemon and Thunderhead, as well as young entrepreneurs, psychologists and other exceptional talent.
Workplace and Culture
At Duel, we’re on a mission to build a remarkable company, with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible and fun environment, the team is driven to making the business a success, while enjoying what we do and who we do it with.
Duel Perks
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Decentralised First
We’re a remote-first company. If you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing. -
Options Scheme
Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build. -
The Little Things
Company perks and benefits packages, like Headspace, Activity Allowances, Audible budget and other work-related or personal growth tools are available to all employees!









Testimonials
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The team at Duel are really fantastic. As an intern I was pushed, whilst also being sensitively guided and mentored by other team members. The culture is one where intuition and independent, creative thinking are all encouraged and hard work is recognised and rewarded.
via Glassdoor
Marketing Intern
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Fantastic team who are all driven to achieve. Fun and great work culture.
via Glassdoor
Account Manager
About Duel
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
We are on a mission to empower brands to grow through the advocacy of the people that love them. Duel exists to show there’s a better way to build businesses, proving that caring for people builds brand, which builds long-term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Monica Vinader, Charlotte Tilbury, Mint Velvet, Neom and Tropicfeel (to name a few, but not to name some household names that are yet to go live) are doing just that.
The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.
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