Content Manager, Founder Brand
Content Manager (Founder Brand)
Hybrid: New York City
Salary range: $72,000-$100,000 basic (depending on experience) + options
Reporting to: Head of Brand Marketing
About us
Duel is a SaaS company on a mission to make Brand Advocacy the industry standard playbook for building brilliant retail brands. It was founded by world record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis, and we exist to show there’s a better way to build businesses, to build a better future, proving that caring for people builds brand, which builds long term and exponential profit returns.
The Duel Brand Advocacy Platform allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret and Elemis (to name a few, but not to name some household names that we can’t talk about yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting edge brand expertise, with seasoned SaaS experience.
The Role
At Duel, we don’t just build, we build once and scale everywhere. Whether it’s a relationship, a piece of content, an idea, or a framework, we create with purpose to maximise impact.
We’re looking for a Content Manager to own the creation and distribution of founder brand content, helping to firmly establish Duel’s founder, Paul Archer, as the builder and epicentre of the Brand Advocacy Category. Reporting to and working closely with the Head of Brand Marketing and the CEO/Founder, you’ll build, scale and distribute thought leadership content to amplify Duel’s brand to attract, engage and inspire marketing leaders at the world’s best DTC brands, as well as influencers and the wider industry.
We need a cutting-edge content producer - as comfortable with producing podcasts and BTS videos as they are with PR and B2B social, with content distribution skills that guarantee the right people see it and share it. Someone who knows what it takes to turn transformative ideas into must-view moments. Duel’s success depends on creating awareness and excitement about Brand Advocacy among our ICP brands, and delivering ideas and inspiration that empower them to act.
We’re looking for someone who will…
Turn our founder brand strategy into action, creating and distributing content that builds the following and reputation of Duel’s founder and CEO
Run the production, logistics, and necessary social & distribution channels for a new weekly podcast; to be hosted by the founder, in collaboration with a key industry player
Support on production, logistics and distribution for the top-rated Building Brand Advocacy podcast in the US (co-hosted by the founder) in collaboration with our UK-based Content Manager
Closely collaborate with other Duel and third party content creators to build complimentary content plans, sharing ideas and execution across projects
Create and activate multi-format, multi-channel content in collaboration with Duel’s founder/CEO, ensuring it resonates with the target audience while staying true to brand voice and tone
Support on multi-format asset creation for our Building Brand Advocacy and Duel properties
Test new formats and channels for content delivery, creating the optimum mix to increase awareness, engagement and affinity
Confidently leverage tools and technologies to streamline content production and distribution, including but not limited to AI-based solutions, social platforms, third spaces, audio/video production and creative tools
Execute Duel’s PR and Influencer strategies in New York City, ensuring they contribute to growing the Brand Advocacy category, as well as Duel’s business
Meet Duel’s goals and KPIs for content, ensuring that it drives the awareness, education and brand affinity that supports Duel’s growth goals
We’d love to hear from you if…
You have 3+ years of content experience across multiple formats, with an emphasis on distribution
You love storytelling - and are equally passionate about ensuring that story gets in front of as many relevant people as possible
You’re have expertise across multiple content channels, including YouTube, LinkedIn and Meta
You love creating content that cuts through and get excited about building a following that spans multiple channels
You deeply understand the creator space from the inside out, and understand how content consumption is changing
In-person and remote working balance ...
We have a small HQ in London (Holborn) and a growing team of people in our NYC office.
Although we have a flexible hybrid approach, our NYC office will have a 3 days minimum in office requirement, priority will be given to candidates who want to spend some days in a shared space partnering with the team.
Why Duel
We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible, and fun environment, the team is driven to making the business a success while enjoying what we do and who we do it with.
We have a growing benefits package, including;
Flexible working hours - if you need to fit around childcare or life, we understand.
25 PTO Days + 11 Statutory Holidays + End-of-year break (3-4 additional days depending on dates)
Options scheme for all full-time employees - it’s important to us that everyone shares in what we build.
US Healthcare Options - More to come on this
401K Match Plan
Company MacBook to work from
$350 WFH Set-Up
Headspace Contributions
Personal Development budget and support
2 additional days leave for volunteering
- Department
- Growth Team
- Locations
- New York Office
- Remote status
- Hybrid
New York Office
Duel Perks
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Decentralised First
We’re a remote-first company. If you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing. -
Options Scheme
Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build. -
The Little Things
Company perks and benefits packages, like Headspace, Activity Allowances, Audible budget and other work-related or personal growth tools are available to all employees!
Workplace and Culture
At Duel, we’re on a mission to build a remarkable company, with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible and fun environment, the team is driven to making the business a success, while enjoying what we do and who we do it with.
About Duel
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel, a B-Corp, exists to show there’s a better way to build businesses; proving that caring for people and planet builds brand, which builds long-term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, affiliates, employees and brand ambassadors. We’re proud today that brands such as Elemis, Abercrombie & Fitch, Monica Vinader, Charlotte Tilbury, Rab, Pandora, Victoria's Secret and Tropicfeel (to name a few) are doing just that.
The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.
Content Manager, Founder Brand
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