About Us
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
The Duel Brand Advocacy Platform allows brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.
Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.
The team also comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.
Workplace and Culture
At Duel, we’re on a mission to build a remarkable company, with remarkable people and a remarkable culture that you will want to shout from the rooftops about. In a relaxed, flexible and fun environment, the team is driven to making the business a success, while enjoying what we do and who we do it with.
Meet the Team
Duel Perks
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Decentralised First
We’re a remote-first company. If you don’t need to be in the office then you can do the work required from anywhere in the world - Google Hangouts is a wonderful thing. -
Options Scheme
Options scheme for all full-time employees - it’s important to us that everybody owns a part of the company and shares in the benefits of what we build. -
The Little Things
Company perks and benefits packages, like Headspace, Activity Allowances, Audible budget and other work-related or personal growth tools are available to all employees!
Testimonials
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The team at Duel are really fantastic. As an intern I was pushed, whilst also being sensitively guided and mentored by other team members. The culture is one where intuition and independent, creative thinking are all encouraged and hard work is recognised and rewarded.
via Glassdoor
Marketing Intern
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Fantastic team who are all driven to achieve. Fun and great work culture.
via Glassdoor
Account Manager
About Duel
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel, a B-Corp, exists to show there’s a better way to build businesses; proving that caring for people and planet builds brand, which builds long-term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, affiliates, employees and brand ambassadors. We’re proud today that brands such as Elemis, Abercrombie & Fitch, Monica Vinader, Charlotte Tilbury, Rab, Pandora, Victoria's Secret and Tropicfeel (to name a few) are doing just that.
The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.
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