Senior Product Manager

Location: London, Hybrid

Salary: £75,000 – £85,000 + Share Options

Reporting to: Head of Product Operations and Strategy

About Us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard philosophy for building brilliant retail brands. It was founded by world record-breaking adventurer and former brand ambassador Paul Archer. We exist to show that companies built for advocacy can change the world. In today's hyper connected world in which social media is now twice the size of all other media channels combined and entirely user-generated, the most successful brands are the ones investing in people and in community, not in ads.

The Duel Brand Advocacy Solution allows enterprise brands to do just that. We have onboarded over 60 influential brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria's Secret, LUSH and Elemis. The Duel team's global presence includes offices in New York City & London.

Our team of 60+ is composed of psychologists, brand experts and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.

Backed by top European VCs, Duel recently announced a $16 million Series A, which will accelerate growth in the US from our base in New York, and bring our entirely AI-driven product vision to life to equip brands with the solution needed to drive growth through thousands of advocates, customers, creators and brand ambassadors.

The Role

We're hiring a Senior Product Manager to own and lead the ADVO squad. The team responsible for everything advocates see and interact with across the Duel platform. This includes onboarding flows, activity feeds, reward systems, social features, content creation tools, and profile management. If an advocate touches it, you own it.

The ADVO squad sits at the heart of Duel's product evolution. We're transitioning to an AI-native, advocate-centric platform, and this squad is where that vision becomes tangible for the people who matter most, the advocates themselves. You'll be solving complex engagement, retention, gamification and activation challenges through hypothesis-driven experimentation, deep data literacy, methodical frameworks, and a genuine passion for understanding advocate behaviour.

We expect you to think in terms of AI-first design, leverage AI capabilities across the advocate experience, and use AI tools extensively in your own workflow from research and analysis to ideation and synthesising user insights.

We're Looking for Someone Who Will…

Own the ADVO Squad Strategy and Roadmap

• Define and maintain the ADVO squad roadmap, aligned to Duel's broader product strategy and company objectives.

• Translate strategic direction into a clear, prioritised backlog ensuring the squad always knows what to build next and why.

• Run quality checks on every initiative before it enters development, ensuring problem-solution fit and engineering readiness.

• Apply structured problem framing to every major decision: clearly articulating the problem, who it affects, what success looks like, and the decision needed.

• Work within Duel's development cadence to plan, execute, and ship consistently across quarterly cycles.

Drive Advocate Engagement, Retention, and Experience

• Own the full advocate journey from first interaction through to long-term engagement, with a relentless focus on improving retention, activation, and task completion.

• Design and iterate on gamification systems, personalised experiences, social and community features, and reward mechanisms that keep advocates engaged.

• Champion the advocate's voice in every product decision, using both qualitative insight (user research, interviews, session recordings) and quantitative data (analytics, behavioural cohorts).

• Collaborate closely with Programme Operations to understand real-world programme dynamics and ensure product decisions reflect operational reality.

• Define and track ADVO-specific success metrics that ladder up to Duel's core commercial outcomes.

Lead with AI-Native Product Thinking

• Embed AI into the product strategy not as a feature bolt-on, but as a foundational design principle. Think about how AI can enhance every touchpoint of the advocate experience.

• Apply AI governance best practices to ensure responsible, effective use of AI across the product.

• Identify where AI can unlock personalisation at scale, improve content moderation, enhance task matching, or drive smarter advocate recommendations.

• Use AI tools extensively in your own PM workflow: research synthesis, prototyping, competitive analysis, spec writing, data analysis, and stakeholder communication.

• Stay deeply informed on AI/ML developments relevant to advocate engagement, personalisation, and platform intelligence.

Product Frameworks and Systems

• Operate with a clear, repeatable system for prioritisation, discovery, delivery, and retrospection. We want to see your frameworks, not just good instincts.

• Run hypothesis-driven development cycles: every major initiative starts with a testable hypothesis, a defined experiment, and clear success/failure criteria.

• Maintaining thorough documentation specs, decision logs, hypothesis trackers, and retrospective findings should be findable and useful.

• Facilitate effective squad ceremonies: sprint planning, backlog refinement, demos, and retros that drive real outcomes rather than procedural compliance.

• Build and maintain a stakeholder communication cadence that keeps leadership and cross-functional partners informed without them needing to chase you.

• Collaborate Cross-Functionally and Build Relationships

• Work closely with other product squads and engineering teams to ensure ADVO initiatives are technically feasible and architecturally aligned.

• Partner with Programme Operations and Brand Partnerships to close the loop between product capabilities and real-world programme delivery.

• Engage with Sales, Marketing, and Growth to understand commercial priorities and ensure the ADVO roadmap supports pipeline and retention goals.

• Participate actively in strategic product forums, presenting hypotheses, sharing learnings, and contributing to investment decisions.

• Build trust through transparency, reliability, and a genuine commitment to open, constructive feedback.

We'd Love to Hear from You If You Have…

• 6+ years in a product management role, with at least 2 years at a senior level owning a squad or product area end-to-end.

• Proven track record of independently leading a cross-functional squad setting vision, managing the backlog, running ceremonies, and delivering measurable outcomes without heavy managerial oversight.

• Deep experience with consumer-facing or community/engagement products where retention, activation, and behavioural design are central.

• Demonstrable expertise in hypothesis-driven product development you can show us experiments you've designed, run, and learned from.

• Strong background in B2B2C or platform environments where you're building for end users within a broader enterprise product.

• Fluency with modern product management tools and systems. You bring your own toolkit and know how to set up efficient workflows.

• Strong data literacy, comfortable building dashboards, defining metrics frameworks, and using data to drive every major decision.

• Experience working with AI/ML teams and integrating AI capabilities into product strategy. You understand AI capabilities and governance at a practical level.

• Ability to translate company strategy into executable roadmaps with clear dependencies, sequencing, and trade-off rationale.

• Expertise in gamification, personalisation, or behavioural design patterns that drive engagement and retention in digital products.

Person

• You're the kind of PM who builds systems, not just ship features. You think in hypotheses, not assumptions. You lead by creating clarity, not by micromanaging.

• You're deeply curious about how people behave in digital environments, and you bring both the analytical and creative empathy needed to build products that advocates genuinely love using.

• You're energised by AI's potential to transform product experiences and you actively integrate AI into how you work, not just what you build.

• You don't see AI as a trend, you see it as a fundamental shift in how great products are designed and delivered.

• You want ownership. Real ownership. Not the kind where someone says "you own this", but then second-guesses every decision. The kind where you're trusted to run the squad, make the calls, and deliver the outcomes with the support of a leadership team that has your back when you need it.

• You're someone who adds new perspectives to our Bloody Brilliant & Utterly Lovely culture. You bring fresh ideas, challenge the status quo constructively, and make the people around you better. You take your work seriously, but not yourself, and you understand that the best teams are built on trust, candour, and a genuine enjoyment of working together.

The Dueligan Culture

• We're building a remarkable company with remarkable people and a remarkable culture. Advocacy is our north star, for customers and employees.

• A High Trust, Tight Ship, full of Bloody Brilliant & Utterly Lovely People doing their best work together.

• We value trust and freedom above all else, combined with deep ownership, execution, and candor.

• Dueligans are the largest shareholders in Duel. We take ownership seriously.

In-Person and Remote Working Balance

We do much of our best work together in person, which is why we're hiring people within commuting distance of our London, Bristol or New York offices. But we also recognise the value of deep work at home.

Our hybrid philosophy gives you freedom and flexibility, you do you, as long as it's not at the expense of others.

Duel Perks and Benefits

• Flexible working hours – if you need to fit around childcare or need to work around your life, we understand.

• Around 32 days of Annual Leave (28 excluding bank holidays and an extended break between Christmas and New Year, when we close the office).

• On-going training where required.

• Options scheme for all full-time employees – it's important to us that everybody owns a part of the company and shares in the benefits of what we build.

• Company MacBook to work from

• £350 WFH Set-Up

• Headspace Contributions

• Personal Development budget and support

• 2 additional days leave for volunteering

Duel is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.