Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.

They believed that purpose-led brands are changing the way we all live and set out to define how the greatest brands of tomorrow grow through Brand Advocacy. Duel exists to prove that caring for people and planet builds brand, which builds long term and exponential profit returns.

Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates and brand ambassadors. Today, we’re proud that brands such as Monica Vinader, Charlotte Tilbury, Rab, BeautyPie, KUHL and Tropicfeel (to name a few) are doing just that.