Duel enables brands to transform customers into their biggest acquisition channel.
The Duel Brand Advocacy Platform allows brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads.
Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs.
Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
Our team also comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.