Duel was founded by world-record breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis. They set out to develop both the technology and methodology that enables purpose-led brands to drive organic growth, powered by communities of advocates.
Duel’s Brand Advocacy Platform allows brands to do just that - scaling how they manage their relationships with thousands of advocates. This unprecedented ability to manage their communities is built around programs that engage and retain customers, accelerating word-of-mouth sales.
The Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Monica Vinader, Frugi, Rab, KUHL and Tropicfeel, and the team has consulted for over 450 brands including Amex, Travelex, M&S, Philips, Boots, Schuh and TopShop.
The Duel team is also especially proud of being featured in Gartner’s ‘Cool Vendor’ Retail Marketing category.