Duel was founded by world-record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.
We are on a mission to empower brands to grow through the advocacy of the people that love them. Duel exists to show there’s a better way to build businesses, proving that caring for people builds brand, which builds long-term and exponential profit returns.
Our Brand Advocacy Platform allows mid-level to enterprise brands to do just that - scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that brands such as Monica Vinader, Charlotte Tilbury, Mint Velvet, Neom and Tropicfeel (to name a few, but not to name some household names that are yet to go live) are doing just that.
The Duel team comprises psychologists, brand experts and community builders from companies including Amazon, Treatwell, Bain, Mimecast and Lululemon as well as young entrepreneurs, psychologists and other exceptional talents.